Anastasia Ali as Vice President, Enterprise Commercial Inclusion Strategy at The Walt Disney Company, Anastasia Ali leads a comprehensive, company-wide commercial strategy that deepens Disney’s relationship with new and existing Black consumers, in partnership with existing marketing and commercial business leads. In addition, she provides thought leadership by maintaining an ongoing pulse on Black communities through both traditional research and culturally relevant ways of listening and relationship building, normalizing reciprocity as a standard practice.
A dynamic and results-oriented marketing strategist with 15+ years of media and entertainment experience, most recently, Anastasia served as the Vice President of Marketing for The Walt Disney Studios. She joined the Company in 2013, and has developed custom marketing campaigns for dozens of Disney films and series, including “Aladdin,” as well as Marvel Studios’ “Black Panther,” “What If…?,” and “Ms. Marvel.” She also led the multicultural marketing campaign for the Oscar-winning Disney and Pixar film, “Soul.” Anastasia co-founded Disney’s Black Employee Resource Group, The Bond, and Disney Studio Marketing’s inaugural Center of Excellence for multicultural marketing, rePRESENT.
Prior to joining Disney, Anastasia produced content for a global audience on digital and cable platforms including BET.com’s groundbreaking web series “Buppies,” which garnered a viewership of over five million. She produced TV One’s first scripted show “Love That Girl!” which was nominated for four NAACP Image Awards and won the Visionary Award from the National Association for Multiculturalism in Communications. She also worked in celebrity brand management, where she brokered deals with Toyota, P&G, the United Negro College Fund and the Ministry of Tourism of Trinidad and Tobago.
Anastasia obtained a Master of Business Administration from the UCLA Anderson School of Management and holds a Bachelor of Arts degree with Honors from Brown University. She is proudly Afro-Latina and Indo-Caribbean; her parents emigrated to the U.S. from Panamá and Trinidad.